Lately, permanently embattled actor Charlie Sheen has been in the news practically as much as the multinational wave of revolution in the Arab world. He has been spouting some infinitely quotable insanity about his now-departed show Two and a Half Men, showrunner Chuck Lorre and the TV industry in general. While everyone with an entertainment blog or TV news program has been quick to brand Sheen a self-destructive madman or a sadly struggling substance abuser, something about his especially public meltdown smells like marketing to me. Genius marketing, actually. Unless it is latent schizophrenia and/or spectacularly mind-bending chemicals behind Sheen's beautiful implosion, I suspect that somebody in his corner really knows modern-day PR. Charlie Sheen's rants seem tailor-made for the Internet. They have the familiar mix of weirdness, negativity and meme-ready humor present in a lot of viral content. I, for one, would be pleased as Punch to see confirmation of Charlie Sheen's odd but savvy attempt to save his career.